American consumers are unwittingly contributing to the destruction of endangered rainforests in Sumatra by purchasing certain brands of toilet paper, asserts a new report published by the environmental group WWF.

Wiping your ASS with the Rainforest ??The report, Don't Flush Tiger Forests: Toilet Paper, U.S. Supermarkets, and the Destruction of Indonesia's Last Tiger Habitats, takes aim at two tissue brands that source fiber from Asia Pulp & Paper (APP), a paper products giant long criticized by environmentalists and scientists for its forestry practices on the Indonesian island of Sumatra.

The brands — Paseo and Livi — are among the fastest growing, in terms of sales, in the United States. Both brands are commonly marketed for hotels, restaurants, and public restrooms, according to the report.

APP has converted large tracts of Sumatran rainforest for wood-pulp plantations used to produce fiber for paper products. The forests serve as critical habitat for a range of endangered species and generate livelihood for rural communities.

“APP is rapidly expanding into the U.S. market with paper products linked to rain forest destruction, originating from areas that are the last home for critically endangered Sumatran tigers, elephants, and orangutans,” states the WWF report.

Wood is stacked up outside APP’s mill in Riau Province, Sumatra, one of the world’s largest pulp mills. Photo by Daniel Beltra / Greenpeace “The mill is in development by a plantation forest concession holder who currently supplies pulpwood to APP,” an APP representative told mongabay.com, refuting the RISI story.

WWF estimates that APP has destroyed nearly 5 million hectares of forest in Sumatra since it began operations in 1984. APP is still heavily dependent on sourcing fiber from natural forests, a consequence of “historically low investment in plantation development and a strong reliance on plantations located on peat soils and in areas with community conflict,” according to the report. ……

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