DESMOGUK 23 April 2021: The Greenwashing Files – ‘A great deception’

The New Dark Age

23 April 2021 — DESMOGUK

Crashing waves, sun-bathed wind turbines, bright green algae farms. Also: women running up a steep hill, a newborn’s feet, a smiling scientist, a child in their father’s arms.

Emotive imagery of nature and family life are central to adverts made by some of the world’s biggest greenhouse gas emitters, all complete with softly spoken voice-overs about the net zero transition.

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